The Heart of Seoul Travel, Myeong-dong

Just walking through Myeong-dong, you'll constantly see shops for cosmetics, fashion, and character goods, so if you love shopping, you'll lose track of time. After sunset, street food stalls and neon signs light up, the crowds grow, and it really feels like the 'Seoul tourist spot' you imagine. However, in 2026 travel communities, many say street food is overpriced for tourists, so some suggest enjoying the atmosphere rather than focusing on the food. For foreigners, many shops speak English and subway access is convenient, making it a great neighborhood for a light stroll and shopping if it's your first time in Seoul.