Seongsu-dong, where novelty dwells in old spaces

This is Seoul's representative trendy street, where stylish cafes, brand flagship stores, and pop-up stores line alleys that still bear the traces of factories and warehouses. In 2026, pop-ups from various brands in fashion, beauty, characters, and entertainment continue to be held actively, allowing you to experience a new Seoul lifestyle centered around Yeonmujang-gil.