Insadong, where tradition and stories linger

Walking through the streets of Insadong, you'll find many shops selling traditional Korean souvenirs like items with Hangeul, ceramics, fans, and mother-of-pearl, making it fun to browse. Ssamzigil, a popular spot for tourists, is especially worth a visit; you can walk up the spiraling path to explore small workshops, boutiques, and character shops. There are plenty of photo spots, and you can even try traditional Korean crafts like Hanji (paper) or mother-of-pearl inlay. If you need a break, stop by a traditional teahouse with a Hanok atmosphere to enjoy some jujube or omija tea—it's the perfect way to enjoy Insadong.